You can include free downloads, discounts, rewards, rebates and customer incentives in order to get new prospects to move forward. When they do, they’ll provide all the vital information you need to get that new relationship off the ground running. More importantly, when you make that initial call, they’ll be receptive and willing to interact with you simply because they’ve already qualified themselves. It’s a real-time platform that will increase marketing ROI by reducing your company’s costs of winning new business.
Think of how connected today’s customers are. Think about how quickly they interact with one another and how they share vital information instantaneously through the social media apps on their smartphones. Customers are interconnected and they share everything in an instant. The best companies know that engaging customers in today’s marketplace has taken on a whole new art form- it means being easily-accessible to customers in real-time.
You’ll know how many leads are generated, what content works best and how to directly engage your audience. Ultimately, social media isn’t just about sharing. Instead, it’s a lead generator that works in real-time and provides you with invaluable insight into what customers think, what they like and what they appreciate most about your company and its products.
Social media works because it increases your connection with customers. It’s a branding tool that can easily become your primary form of generating leads. However, it only works if you make a concerted effort to engage your audience in real-time.
